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SoCal Connected's version of "great content" comes to CD15



And there you have SoCal Connected's ideas on who provides "great content" around town.

And it later tweeted its idea of "great content" on the CD15 race: a link to a piece that takes the lazy scribe's easiest way out of all, reporting endorsements and money and nary an actual community issue; a piece that talks to no candidate directly.

I just have to laugh when so-called journalists reduce an election story to endorsements and contributions. But you shouldn't be laughing along with me: you as the consumer of this "great content" should kick their ass a little and tell them to do some real reporting if they're actually paying salaries to people.

It's you who are getting shortchanged by people who are just Googling around for fifteen minutes and not working on the dynamics of the race at all.

How much do you want to bet that in six months, they'll run a story on how few people vote in elections, and how badly informed they are?

By the way, feel free to compare that great content on the CD15 race to this page, if you like.

Once again I'd like to remind you of that majestic line I read earlier this year about publicity and journalism: "... the strange ethical twilight in which...writers, bloggers and publicists all circle frantically, like so many fruit bats at dusk. "