This, for outsiders, is the fundamental obstacle to understanding where technology culture is heading: increasingly, it's about everything. The vaguely intimidating twentysomethings who prowl the corridors of the Austin Convention Centre, juggling coffee cups, iPad 2s and the festival's 330-page schedule of events, are no longer content with transforming that part of your life you spend at your computer, or even on your smartphone. This is not just grandiosity on their part. Rather – and this is a technological point, but also a philosophical one – they herald the final disappearance of the boundary between "life online" and "real life", between the physical and the virtual.But imagine if there were a SXSW during television's infancy, the 1950s. It would have seemed that television too was initially about news and entertainment, but eventually it became about everything.
Tech Culture is about "everything" - and so are other media cultures
I sort of buy this: