George Skelton thinks that the Republican spending-cap slate of propositions with nods to select Demo groups is going to go down because of prolixity. He may be right.
There's an old marketing dictum: Never pitch anything you can't draw with a crayon. The Governor's art team went bananas here, bringing in people with rapidographs and CAD to put something together. The voters don't have a hope in hell of understanding what's in it for them.
Amazingly, Schwarzenegger, a movie guy, has already lost because he was outflanked by better commercials once: when the State shot down his list of props in 2006 by putting real union people on the screen. He's likely to lose again, as soon as the SEIU and AFSCME start cherry-picking absurdities---and there are plenty---in the current roster of bizarre props.