Prop B, the usual kind of dull, mercurial ballot measure that pols slip onto ballots in hard times to snake a few dollars for the treasury and a needy partner, has taken a surprising course: is shaping up as a celebrity grudge match between Mike Trujillo and Ron Kaye. In a previous incarnation, it was Stephen Kaufman v. Ron Kaye. And nobody even knows what the measure is about yet!
What's significant about Kaye's approach is that he's able to put faces on the mayor's team; it's a different kind of strategy in local ballot measure politics.
Whatever the consequences and whatever the carnage, it's about time the City's voters, though they may not even number ten percent of the possible electorate, have faces emblazoned on meaningful ballot measures, because the Mayor's team has been using far sweeter public-service faces to promote their measures for years.
This campaign is different than previous Mayoral efforts; indeed, this time, thanks mostly to Kaye, people watching the election will become acquainted with the factions behind the measure before they become acquainted with the measure itself.
Mike Trujillo, a savvy political operative with good enough Latino connections to win him a spot on Hillary's campaign, is as the measure's campaign manager caught in the crosshairs. That's both unfortunate and hilarious. But it's important to remember that the Mayor, not Kaye, greenlighted this kind of a fight a few weeks ago, in declaring the sample ballot argument against B, which Kaye co-wrote, to be unfair. I really doubt Trujillo wanted what counsel Stephen Kaufman bargained for.