stringbook

...........................................Home | Books | Bio | c.v. | contact: joseph.mailander@gmail.com ............................. ... ...

The Ed Head Oil Treatment


An Ed Headington paragraph.

Will someone please tell me what the hell this opening paragraph of a presser is about?

Los Angeles has done its part to offer some post-election therapy for the political junkies among us and those suffering from PEWS. The Pat Brown Institute had their full-day program last week and the USC Unruh Institute of Politics has their 2-day conference today and tomorrow (Joel Fox, Joe Mathews and Tom Elias are seated in front of me as I write this while Jim VanderHei of POLITICO moderates a panel of eight). Nevertheless, the hoi polloi have gone from smitten to c'est la vie...

Maybe someone could please channel their secret decoder ring and tell me? I think I spy five potential topics in the first paragraph.

It's bad enough that the former news site MayorSam has since the beginning of 2008 chosen to publish straight promo material and press releases. But get this: the guy who posted this at MayorSam is the publicist for the illustrious LA Press Club too.

Publicists blogging...always a dicey proposition. But without an editor, it does tend towards tragedy.

Please, some adult in the room, tell Ed to take a big breath and learn how to resist the temptation to fill paragraphs with names-deserving-wider-recognition the way NASCAR drivers slap product decals on their stock cars. Tell Ed how to contain an actual coherent single thought within a paragraph---even when he's writing straight publicity.