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La Opinión goes Euro-portal

La Opinión is part of ImpreMedia, and if you didn't click the website today you'll find a big surprise. Big.

The Spanish-language media entity went to a Euro-styled tabloid portal rather than a blase American mariscos-wrap gray page. It. Looks. Great. It. Works. Great. Be proud of a fishwrap's website in town at last! Complete with print ed interactive front-page, er, primera pagina icon.

Check out the smart edition, it's way fun. The fact that some of the handles are still in English as of this posting shows you that yeah, this is still an honest-to-goodness beta, but they launched anyway.

Adweek has an item on the changeover.